CFA member helped stop a negative reference to flowers
MONROE, USA, January 12, 2013: Dave Rubino of Plumb Farms Nursery & Flowers of Prospect contacted Julia's Bakery in Orange, Connecticut after he saw their ad for netcakes.com in the December 6 New Haven Advocate that read, "Tired of sending flowers to distant loved ones?" Rubino countered, "We are a local florist, and as a fellow small business we need all the positive public messaging we can get during the recession."
Jeff Chandler, owner of the bakery, replied quickly, "I'm so sorry, and we certainly didn't intend to cause harm to any florists. I know it's been a tough recession for all small business, especially florists. We'll change our wording in future ads, maybe to say: 'Send a cake along with the flowers!'"
Richard van der Meijs joins WPS Board of Directors
WESTLAND, the Netherlands, January 12, 2013: WPS Horti Systems, a leading a leading provider of automation solutions for the professional plant industry, today announced that as of January 1st 2013 Richard van der Meijs has joined the company’s Board of Directors. Richard has taken up the role of General Manager and he, together with director Eef van Zanten, will be responsible for corporate strategy and management. Companty founder, Eef van Zanten is delighted to have Richard on board, “The time was right to introduce the next generation to the board of directors. I am pleased that Richard is willing to fulfill this position. He has over 20 years of experience with logistic systems for professional horticulture. The past 10 years he has been working for WPS, and continuously displayed an unique and valuable combination of technical and market knowledge. I am convinced that his experience and knowledge will be even more beneficial to WPS and her clients when acting as General Manager.”
Richard van der Meijs: “For me it as a great honor to fulfill this position at WPS. It is an exciting next step, and I am looking forward to use my knowledge and experience in my new position as General Manager.”
WPS Horti Systems is leading in logistical systems for use in professional horticulture. Operating from the Netherlands with a motivated staff of 50 people, WPS develops and implements efficient logistical solutions, that are used on daily base by growers all over the globe.
Eric Moor wins Dutch Horticultural Entrepreneur Award
LISSE, the Netherlands, January 10, 2013: Dutch junior economic affairs minister, Ms Sharon Dijksma, presented the 2013 Dutch Horticultural Entrepreneur Award to orchid grower Eric Moor on January 9 at a reception for the New Year at Keukenhof in Lisse, the Netherlands. Now in its 27th year, the award recognises progressive growers who embrace technology and modern production practices, market innovatively, deliver strong customer service and demonstrate industry leadership.
Eric Moor is managing director and company owner of Sion. Founded in 1993 as production company of Phalaenopsis, Sion has rapidly evolved into an internationally recognised supplier of Phalaenopsis young plants. Moor chose to diversify into young plants because of the product’s structural shortage of good varieties and a desire to explore what can be changed for a progressive orchid future. A no nonsense business culture, tried an tested Phalaenopsis varieties with a clear focus on exotic novelties combined with a never seen before openness in relationships with growers are Moor’s strongest assets. http://www.youtube.com/watch?v=wE-QJJxokuA
Her Majesty turns heating off in Sandringham's glasshouses to save money
by Richard Kay SANDRINGHAM, UK, January 9, 2013: Who could forget the proud face of Prince Charles as he led Alan Titchmarsh around his beloved organic gardens at Highgrove for a remarkably candid BBC programme into HRH’s passion for horticulture? Sadly things are rather bleaker at Sandringham, where the Queen, I can reveal, has decided to turn off the heating in her greenhouses to save money. The royal residence near King’s Lynn has 65 acres of garden with several glasshouses where traditionally Her Majesty brings on her own young plants, such as dahlias, in the spring for planting out in the garden each summer. But not this year.
Source: http://www.dailymail.co.uk/news/article-2256377/Richard-Kay-Greenhouse-effect-Queen-cuts-heating-Sandringham-save-money.html#ixzz2HUD8XUOz
NORCAL retains Rene van Rems International Creative Services for Fun 'N Sun Convention
SOQUEL, USA, January 9, 2013: The California Association of Flower Growers & Shippers, (NORCAL) hosts of the Fun 'N Sun convention, is pleased to announce it has retained the services of Rene van Rems International Inc., a San Diego County-based creative marketing company and floral training center. We are very excited to welcome Rene van Rems, AIFD, to our Fun 'N Sun team," said Pat Mullen, President of NORCAL's Board of Directors. "Acclaimed for his passion and expertise of California floriculture and the national floral marketplace, he promises to bring new excitement to this year's convention."
Rene Van Rems will complement NORCAL's Fun 'N Sun convention with overall creative direction and marketing strategies. He will present, as well, a multi-media program focusing on cutting edge opportunities in the non-traditional marketplace.
In addition, Rene van Rems will coordinate his creative work with a world class floral design team, led by accomplished designer Derrick Vasquez, AIFD, to feature a new product review, trend-setting design presentations and up-to-date merchandising options. Derrick Vasquez and his floral design team will be available to meet buyers and identify successful approaches to displaying and marketing California floral products nationwide.
Mullen notes "Our goal in assembling a first-class creative and design team is to enhance the California flower buying experience by offering exciting presentations, a new and expanded floral showcase, an escorted California grower tour and an opportunity for California growers, shippers and buyers to meet and experience California's floral industry hospitality."
The Fun 'N Sun Convention will take place on July 17-20, 2013 in Santa Barbara, California at the fabulous oceanfront Fess Parker's Doubletree Resort.
For more information, please contact Special Events Coordinator, Monnaie Castillo at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or call her at 970-223-5896.
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