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First Lady Michelle Obama’s American Grown to be published in April 2012 |
NEW YORK, November 1, 2011: American Grown: How the White House Kitchen Garden Inspires Families, Schools, and Communities by First Lady Michelle Obama will be on sale nationwide on April 10, 2012 from Crown Publishers, an imprint of Random House, Inc.’s Crown Publishing Group.
The book, Mrs. Obama’s first, will be issued simultaneously in print and digital editions. The print edition will be a gorgeously illustrated four-color hardcover that includes stunning photographs of the White House garden and Mrs. Obama throughout the seasons, as well as other community and school gardens from around the country. Mrs. Obama accepted no advance for the book and will donate all net or after-tax author proceeds to a charity or charities to be named later. Random House, Inc. will also make a donation to an appropriate charity to be named later.
Through telling the story of the White House kitchen garden, Mrs. Obama will explore in American Grown how increased access to healthy, affordable food can promote better eating habits and improve health of families and communities across America. Mrs. Obama will describe how her daughters Sasha and Malia were catalysts for change in her own family’s eating behavior, which inspired Mrs. Obama to plant an edible garden on the South Lawn – the first since Eleanor Roosevelt’s “Victory Garden” planted during World War II. The book will be inspirational and instructive and will provide ideas and resources for readers to get involved in the movement to create community, school, and urban gardens, support local farmers’ markets, and make small lifestyle changes to achieve big health results.
Since entering the White House, Mrs. Obama has emerged as a passionate advocate for healthful eating and exercise. In February 2010 she launched Let’s Move!, a nationwide initiative to address the epidemic of childhood obesity by empowering parents and caregivers with information, improving food quality in schools, increasing access to healthy, affordable food, and encouraging increased physical activity.
The book will speak to these issues which Mrs. Obama has strongly advocated for and will also include practical ideas, recipes, resources and tips on how to begin a garden of any size, anywhere.
Commenting on the First Lady Michelle Obama’s new book, Chris Beytes from our sister publication Grower Talks in the United States said, “What I care about is the intense media spotlight that will shine on the gardening hobby thanks to this new book. And just in time for the spring season, as it will be published in April. My advice to you: Order an advance copy and make sure you know what’s in it so you can be promoting those varieties, techniques and tools through your business. Don’t miss the opportunity to capitalize on what may be the biggest publicity boom gardening has gotten since … well, since the last time Michelle was out digging in the garden in front of the news media.
Filled with gorgeous full-color photography, American Grown will include stunning photos of the White House garden and Mrs. Obama throughout the seasons, as well as other community and school gardens from around the country.
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